As the Chairwoman and CEO of MTP, Pernilla Andren Avital has been invaluable to the success and growth of the business, helping to transform the company’s presence in New York from one garage at inception to a leader in the New York parking industry.
Born and educated in Sweden, Pernilla has a meticulous eye for detail and a great aptitude for improving productivity, efficiency and profitability within all levels of the company. Her responsibilities include, but are not limited to, managing the day to day operations of the business, overseeing garage expansion and acquisition plans, developing strong partnerships between MTP and other professionals within the parking and transport industry and implementing the company’s short and long-term strategic planning activities and procedures.
Pernilla has implemented a successful operational plan, methods and strategies that have permeated the company. This is evident in the high quality of employees that MTP attracts and their ability to adhere to the high standards that Pernilla has instilled. Our company’s efficiency provides the basis for MTP continually delivering the best customer service in the industry. Pernilla has also worked to create an accommodating atmosphere at all of our garage facilities, equipping each location with modern art work, music and flowers to provide a welcoming environment for our customers.
In addition to managing existing garage operations, Pernilla is also responsible for sourcing new locations for company expansion. As part of the due diligence process, she evaluates each location to ensure MTP’s presence will compliment the needs of the local community as well as create harmony with other surrounding businesses.
Pernilla’s influence has been critical as MTP works to be at the forefront of gender equality. Accordingly, MTP became the first company to employ women parking attendants, working in cashier as well as management positions. In addition to being recognized as an exceptional businesswoman, Pernilla is also a great humanitarian; investing in pursuing the goal of peace around the world. She gives the same care to overseeing MTP as she does to the charities she is heavily involved with and cares deeply about. Charities with which Pernilla remains active include Seeds of Peace, Save a Child’s Heart, The Common Good, Givat Haviva, One Voice Movement, American Friends of Open University, American Friends of Tel-Aviv University, and Dor Chadash.